Australian Real Estate Blog

Residential Market Slows

Date: 1 June 2010

For the last year, strong demand has led to high auction clearance rates and marked growth in residential real estate values nationally. However, it’s now official – clearance rates have slumped after the compounding effect of six interest rate increases since October, tightening lending criteria and a worsening European financial crisis.

Read more Filed under: Media / National News Tags: property market

Think Outside The Box

Date: 24 May 2010

“When things are good, a pet monkey can do well.  When things are tough or increasingly competitive, those businesses that are lazy, that don’t maximise their branding advantage, that don’t differentiate, that don’t maximise the latest marketing and communication technology, that continue to use traditional media, that don’t build sophisticated cutting edge databases and WOW customer service … will go broke!” that was the harsh message from international marketing expert Bob Pritchard speaking to 350+ delegates at the First National Real Estate Annual Convention in Alice Springs on Saturday.

Read more Filed under: Media / National News Tags: convention

Off To Alice To Get Centred!

Date: 16 May 2010

This week, the network’s membership will wing its way to Alice Springs for the 2010 National Convention. From 2pm on Wednesday, registration will open for the earliest delegates, and, Convention kicks off with an economic update at 9am on Thursday morning. Delegate will enjoy keynote presentations by Dr Karl, Peter Fitzsimons (The Fitz Files) and Bob Pritchard (marketforce).

Read more Filed under: Media / National News Tags: convention

The End For Print Advertising?

Date: 10 May 2010

Reports of an increasing trend towards selling homes in secret have emerged in Australian media since January. While many journalists cite buyers agents becoming a more influential in the marketplace, some have grasped the dominant reason – a rise in buyer database marketing.

Read more Filed under: Media / National News Tags: advertising, selling, selling in secret

Winning the online war

Date: 7 May 2010

Success in real estate has long moved past just being the best salesperson or property manager. Winners have launched into the realms of social media, online profile management and database marketing. While many still don’t fully grasp how websites such as Facebook, Twitter and LinkedIn help win listings, there’s widespread acceptance that social media websites facilitate a highly effective form of agency marketing, and, are way more dollar productive than door knocking.

Read more Filed under: Media / National News Tags: technology
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